Web Site Creation
and Marketing
Sales Copywriting
SEO Copywriting
Technical Writing and Editing
Other Writing and Editing
WEB SITE CREATION AND
MARKETING
SmartDraw.com
http://www.smartdraw.com
We grew this profitable dot-com business from "two guys in a garage"
to 24 million annual visitors and $6 million in annual revenues. Along
the way we pioneered Internet marketing techniques that set the pace
for the entire industry.
Role: Vice President of Content and Communication 1996-2003
•
Created web site architecture, content, and marketing
•
Over 5000 pages in the web site
•
Winner of multiple Internet marketing awards
FotoFinish.com
http://www.fotofinish.com
A spin-off division of SmartDraw.com, the success of this site validated our basic principles of usability and marketing
in a different product arena.
Role: Vice President of Content and Communication 2000-2003
•
Managed web site architecture, content, and marketing
Fisher
Biomedical
http://www.fisherbiomedical.com/
Role: Design, Usability, and Marketing Consulting
•
Complete site redesign
•
Usability optimization and testing
•
Search engine marketing strategy
•
SEO copywriting
• Google Adwords campaigns
"Your usability analysis of our web site instantly increased
customer conversion by 300%. This service is priceless. If
your fees were ten times higher it would still be a bargain."
S.M. Fisher - Fisher Biomedical
Template
Ready
http://www.templateready.com
•
Copywriting
•
Content Editing
•
Usability Consulting
eMolecules
http://www.emolecules.com
•
Website architecture (former version)
• Website Usability
•
Copywriting (site and marketing)
"You are one of the best site designers I've ever worked with."
Craig James, Chief Technology Officer, eMolecules
ANGELS
Foster Family Agency
http://www.fosterkidsfirst.org
•
Site design and architecture
•
Site development
•
Search engine optimization
•
Google Adwords campaigns
•
Webmaster
"I can't thank you enough for the wonderful commitment you have
made to this site."
Cathy Richman, CEO, ANGELS FFA
Donna
K. Smith International
Public Relations
http://donnaksmithpr.com
Role: Site developer and marketer
•
Site design and architecture
•
SEO Copywriting and content editing
•
Site optimization and marketing strategy
Plus many more, those are just representative samples.
SALES COPYWRITING
Direct
Mail Copywriting
Wrote and managed dozens of successful direct mail campaigns for software
companies, data providers, and mail order firms.
See samples
Product
Sheets, Trade Show Brochures, Print Advertising
We've written dozens of high-powered collateral pieces for everything
from trade shows to product demos to advertising.
•
Product Data Sheets
•
Trade show booth pieces
•
Magazine display ads
•
Catalog ads
See samples
E-mail
campaigns
We have written hundreds of successful e-mail sales letters, newsletters,
and marketing offers, generating over $1 million in direct sales.
SEO ("SEARCH ENGINE OPTIMIZED")
COPYWRITING
Over 10 years of hands-on experience in profitable SEO copywriting. We
pioneered the techniques now widely used on the Internet. For a few
examples see these sites listed above.
For examples of how it's done, see these pages at SmartDraw.com which
we wrote to draw traffic from search engines for specific keywords:
•
Flow Chart
Software (has held #1 at Google for years)
•
Project
Chart Software (has held #1 at Google for years)
Try typing those two phrases at Google and see if they are still #1
TECHNICAL WRITING AND EDITING
Author and editor of hundreds of thousands of words for various technical
projects, including:
•
FotoFinish Users
Guide
•
SmartDraw Users
Guide
•
SmartDraw for Dummies -Tech Editor
•
Countless product
tutorials
• Over 900 illustrated pages of built-in "How-To" guides in SmartDraw program
•
SmartDraw Program Interface (dialogs
and
GUI
• Online Help for eMolecules chemistry search engine
• Owners Manauls for entire line of Dimension One Spas
OTHER WRITING & EDITING
Phil Steele, President of Perfect Content, has over 20 years of professional
writing and editing experience, including prize-winning fiction, nonfiction,
and technical writing in a wide variety of subjects:
Magazine and Newspaper Articles
•
Reason Magazine
•
The Orange County Register
•
The Atlanta Constitution
•
The Miami Herald
•
Florida Keys Magazine (travel writing)
•
Lakeland Boating Magazine (travel writing)
•
The Freeman (economic policy think-tank)
•
Current Municipal Problems (government policy
journal)
•
Clear Thinking (Australian political magazine)
•
The Individualist (South African political
magazine)
•
and many more
Writing Prizes
•
Felix Morely Prize (for writing in Politics/Economics)
•
"Writers of the Future" runner-up
(science fiction)
Editorial Services for Books
• Worked on "Dummies" series software books
• Ongong work with author Warren Fahy
•
The Shakespearean Chess Companion (forthcoming)
•
The Passion of Ayn Rand's Critics Amazon
VideoLog (Writer/Editor/Movie Critic)
As a full-time writer/editor, created hundreds of movie and video reviews
for this industry-standard publication (used by the entire Blockbuster
chain and leading movie/music web sites). This was so much fun it seems
almost sinful to have been paid for it.
If you have any kind of writing or editing job, we will not
only deliver professional results, we'll have a great time doing it.
Contact Us
