
CORPORATE AND BUSINESS WEBSITES
SmartDraw.com
http://www.smartdraw.com
As employee #1 at SmartDraw, Phil Steele (president of Perfect Content) helped grow this profitable dot-com business from "two guys in a garage"
to a multi-million-dollar internet success story with tens of millions of annual visitors. Along
the way we pioneered Internet marketing techniques that set the pace
for the entire industry.
Role: Vice President of Content and Communication 1996-2003
Created web site architecture, content, and marketing
Managed the creative and editorial teams
Wrote all marketing materials
Directed SEO and PPC Advertising Campaigns
Winner of multiple Internet marketing awards
FotoFinish.com
http://www.fotofinish.com
A spin-off division of SmartDraw.com, the success of this site validated our basic principles of usability and marketing
in a different product arena.
Role: Vice President of Content and Communication 2000-2003
Managed web site architecture, content, and marketing
Propertybase
http://propertybase.leancrm.com/
This German company had an English-language website in need of a native US voice. We took their roughly translated English and delivered smooth, native-sounding sales copy that has made their site one of the most successful on Salesforce.com.
Role: Web content copywriting
Rewrote entire website
Technical writing
Copywriting
Wordpress platform editing
Fisher
Biomedical
http://www.fisherbiomedical.com/
Role: Design, Usability, and Marketing Consulting
Complete site redesign
Usability optimization and testing
Search engine marketing strategy
SEO copywriting
Google Adwords campaigns

"Your usability analysis of our web site instantly increased
customer conversion by 300%. This service is priceless. If
your fees were ten times higher it would still be a bargain."
S.M. Fisher - Fisher Biomedical
Template
Ready
http://www.templateready.com
Copywriting
Content Editing
Usability Consulting
ANGELS
Foster Family Agency
http://www.angelsfoster.com
Site design and architecture
Site development
Search engine optimization
Google Adwords campaigns
Webmaster
"You are so good. I didn't even give you that much instruction and you
did exactly what I wanted! I just love working with you!."
Paige Moe, Assistant to the Director, ANGELS FFA
eMolecules
http://www.emolecules.com
This sounded like a fun challenge—a chemistry search engine! The business is still growing, but the site no longer bears any resemblance to the version we developed in 2007.
Website architecture (former version)
Website design (former version)
Website Usability
Copywriting (site and marketing)
"You are one of the best site designers I've ever worked with."
Craig James, Chief Technology Officer, eMolecules
These are just a few representative samples of the kind of work we do. See also Individual and Sole Proprietor Sites
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