CORPORATE AND BUSINESS WEBSITES
SmartDraw.com
http://www.smartdraw.com
As employee #1 at SmartDraw, Phil Steele (president of Perfect Content) helped grow this profitable dot-com business from "two guys in a garage"
to a multi-million-dollar internet success story with tens of millions of annual visitors. Along
the way we pioneered Internet marketing techniques that set the pace
for the entire industry.
Role: Vice President of Content and Communication 1996-2003
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Created web site architecture, content, and marketing
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Managed the creative and editorial teams
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Wrote all marketing materials
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Directed SEO and PPC Advertising Campaigns
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Winner of multiple Internet marketing awards
FotoFinish.com
http://www.fotofinish.com
A spin-off division of SmartDraw.com, the success of this site validated our basic principles of usability and marketing
in a different product arena.
Role: Vice President of Content and Communication 2000-2003
•
Managed web site architecture, content, and marketing
Propertybase
http://propertybase.leancrm.com/
This German company had an English-language website in need of a native US voice. We took their roughly translated English and delivered smooth, native-sounding sales copy that has made their site one of the most successful on Salesforce.com.
Role: Web content copywriting
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Rewrote entire website
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Technical writing
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Copywriting
• Wordpress platform editing
Fisher
Biomedical
http://www.fisherbiomedical.com/
Role: Design, Usability, and Marketing Consulting
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Complete site redesign
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Usability optimization and testing
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Search engine marketing strategy
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SEO copywriting
• Google Adwords campaigns
"Your usability analysis of our web site instantly increased
customer conversion by 300%. This service is priceless. If
your fees were ten times higher it would still be a bargain."
S.M. Fisher - Fisher Biomedical
Template
Ready
http://www.templateready.com
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Copywriting
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Content Editing
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Usability Consulting
ANGELS
Foster Family Agency
http://www.angelsfoster.com
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Site design and architecture
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Site development
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Search engine optimization
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Google Adwords campaigns
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Webmaster
"You are so good. I didn't even give you that much instruction and you
did exactly what I wanted! I just love working with you!."
Paige Moe, Assistant to the Director, ANGELS FFA
eMolecules
http://www.emolecules.com
This sounded like a fun challenge—a chemistry search engine! The business is still growing, but the site no longer bears any resemblance to the version we developed in 2007.
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Website architecture (former version)
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Website design (former version)
• Website Usability
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Copywriting (site and marketing)
"You are one of the best site designers I've ever worked with."
Craig James, Chief Technology Officer, eMolecules
These are just a few representative samples of the kind of work we do. See also Individual and Sole Proprietor Sites
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