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The Complete "Web Site Doctor" Package
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Web Site Strategy
• Web Site Usability
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Web Site Promotion
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Search Engine Optimization
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SEO Copywriting
• Copywriting Language Localization
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Technical Writing
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Copy Editing
THE COMPLETE "WEB SITE
DOCTOR" PACKAGE
Your
web site needs help, but where do you begin? Begin by calling us for
the Web Site Doctor package. We'll make a quick, top-to-bottom
review of your site and tell you exactly where you can get the
most bang for your web site buck.
The doctor begins with a complete examination:
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Analyze the usability of your site, with focus on clarity,
navigability,
click targets, and shortest path-to-sale
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Identify roadblocks to getting the customer action
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Deliver prioritized suggestions for design or layout changes
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Identify problems with search engine optimization
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Editorial review of key content (for small sites, all content)
After the diagnosis, we'll prescribe a treatment custom-tailored to
your site's ailments. Your prioritized report will show you what's critical
to your site's success, and what you can leave for later if your budget
is tight. Then we'll help you make the changes to bring your site to
health and profitability.
WEB SITE STRATEGY (the
key to profits!)
Whether
you are building a new site or revamping an old one, developing a proper
Web Site Strategy is the fundamental
first step to success.
Before you even begin to design your site layout and contents,
you need to contact us to develop a complete web business strategy that
will not only draw visitors to your site, but also get them to take
the actions that put money in your pocket.
From your domain name to the information architecture of your site to the last detail of copy on the last page, starting out with a well-planned strategy will ultimately save you time, save you money, and give you the best chance of success.
WEB SITE USABILITY
Usability
is the key to a profitable web site. We believe that 90% of usability
problems can be solved by what we call a “First Pass” usability review
focused on the basic layout and content of a web site.
A First Pass review is an automatic part of our Web
Site Doctor package. It’s also available as a "quick and dirty"
starting point if you want the briefest overview of your site's problems.
The First Pass usability review is the single most cost-effective step
you can take to instantly boost your revenues.
WEB SITE PROMOTION
Whoever
said, "If you build it, they will come," was clearly not building
a web site.
Driving traffic to a web site is a highly specialized skill in a competitive
field that changes every day. You need an expert to bring traffic to
your web site, and the experts do it by making you visible to searchers.
Our web site promotion service includes the five key tactics:
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Search Engine Optimization - For higher ranking
in searches
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SEO Copywriting - Help searchers find you
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Hyperlinking Strategy - Boosting your Google page rank
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Directory Listings - Be where the customers are looking
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Pay-Per-Click Advertising - Guaranteed traffic, measurable
results
If you want to generate web traffic, let us implement the five key tactics,
and then watch the visitors come.
SEARCH ENGINE OPTIMIZATION
Everyone
thinks they know something about search engine optimization. They usually
tell us, "That means Meta Tags, right?"
Wrong. Of course, your Meta Tags should be optimized, but their effect
on search engines dwindled to a marginal factor in the Internet equivalent
of the Pleistocene era. Modern search engine optimization is an arcane
science that grows increasingly specialized each year. It includes,
among other things:
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Optimizing page header elements
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Search-engine-optimized copywriting
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Keyword strategy
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Domain name strategy
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Link-building strategy
• and more
And what works today won't work tomorrow. You need an expert who is
up-to-date on the latest techniques, and who won't get you banned from
the search engines (did you know that could happen?) by using gimmicks
or last week's strategies.
SEO ("SEARCH ENGINE
OPTIMIZED") COPYWRITING
SEO
Copywriting is a fancy term for a simple concept: it's the art of writing your web site content—the
"copy"—in a way that not only compels your visitors to
take action, but also boosts your search engine rank.
That may sound straightforward in theory, but it's a difficult
balancing act, requiring exceptional copywriting skill and an intimate
knowledge of the ever-changing whims of search engines.
Just sit back and leave the copywriting to us.
COPYWRITING LANGUAGE LOCALIZATION
Copywriting localization is not translation—it's the step that should follow translation, but is often overlooked. If your web content originated outside the USA and was translated by a non-native speaker—or a native speaker who is not a professional sales copywriter—you need one more step.
You need a copywriter with the native speaker's ear to make your copy sound natural, contemporary, and current to the US audience—and to be a persuasive sales tool at the same time. We love doing this. Here's a recent site we took from a rough German translation to a polished gem for the US market—while simultaneously improving the copywriting so much that they went back and rewrote their German parent site based on our version!
TECHNICAL WRITING
Need
a software manual written or edited? Are your geeks cranking out documentation
that no one can understand? Let us help.
We eat technical documentation for lunch. (Compared to copywriting,
technical writing is a snap.) Hand us your garbled, jargon-laden drafts
and watch us turn it into crystal-clear prose.
No writing or editing project is too large or too small.
COPY EDITING
Yes,
we can nit-pick with the best of them. But more importantly, we offer
something most copy-editors cannot, because they lack business executive
experience.
While we’re scouring your copy, we’re also looking at your work from
a strategic viewpoint: is it the most effective business communication
it can be? Is it achieving your goals at the highest level? Is it sending
the right message?
Plenty of editors will fix your punctuation without asking these more
fundamental questions. If we discover that the work is conceptually
unclear or the message ineffective, we’ll stop copy-editing (saving
you money) and recommend high-level changes. And we'll be happy to write
the new, high-level draft for you as well.
Contact Us
