WEB SITE STRATEGY CONSULTATION
Anyone can make a web site, but a profitable business site is always
the product of extensive research, specialized knowledge, and strategic
planning. And for the same reason you wouldn't go to a car mechanic for
surgery, you should not go to a graphic designer or a web developer
to define the basic functions, structure, content, or layout of your business
web site.
Why do you think 98% of business web sites fail to produce profits?
You need a web site strategist, one practiced not only in the art
of drawing visitors to your site, but also in persuading them, once there,
to take the actions that put money in your pocket.
We specialize in exactly that, and we have built multi-million dollar businesses through
meticulous trial-and-error experiments to determine exactly what works
on the web and what doesn't. The answers are often counter-intuitive,
and there is no substitute for this hands-on experience!
Phil Steele, President of Perfect Content, will help you create a
successful business strategy that is reflected in the structure and
content of your web site. Among the things we will accomplish during
your Web Site Strategy Consultation:
•
Identify your on-line customer base, and how to reach them
•
Determine your essential Site Functions
•
Isolate the one key action you need your visitors to take
•
Identify and correct Usability Problems (in existing sites)
•
Determine the Optimal Layout and Click-Path for getting
customer
conversions
•
Design the Information Architecture
•
Develop an outline of your site Content
•
Write the key elements of your home page Copy
•
Define the Search Engine Strategy (including keyword research)
•
Create a preliminary Web Marketing Plan
When you consider that some firms are charging $7500 just for search
engine optimization*, or $35,000 just for a usability review**,
you'll see the value in creating a sound strategy that lays the foundation
of these elements, and much more, right from the outset for a small fraction of those prices.
For projects which require our additional services, such as web site Development,
web site Doctoring, or conducting Search Engine Optimization, the cost
of this Strategy Consultation can be rolled into the overall price of
the project.
Contact Us
"Your analysis of our web site instantly increased customer
conversion by 300%. This service is priceless. If your fees were
ten times higher it would still be a bargain."
S.M. Fisher - Fisher Biomedical, Kalamazoo, MI |
