E-MAIL CAMPAIGNS
We have written hundreds of successful e-mail sales letters and marketing
offers, generating over $1 million in direct sales. Here is just one
example:
Software Upgrade Sales Letter (Long Version)
Dear SmartDraw Owner,
We want to make you an offer you can't refuse. We're so excited about
the wonderful new features of SmartDraw 6 that we're willing to do almost
anything to get it in your hands.
That's why, for a limited time, we've decided to offer a select group
of SmartDraw 5 Professional owners, like you, a special upgrade to the
SmartDraw 6 PROFESSIONAL Edition -- including your choice of ONE ADD-ON
SYMBOL COLLECTION -- all for just $49.95!
Of course, you still have the chance to upgrade to the PROFESSIONAL
PLUS version, like thousands of other SmartDraw owners -- and to get
ALL ELEVEN symbol collections -- for just $69.95. But if that's more
drawing power than you need, we understand.
To choose your upgrade now, just visit this web page:
http://www.smartdraw.com/products/smartdraw/upgrade6pro.htm
Or call 1-800-501-0314 (8 a.m. to 5 p.m. Pacific Time).
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MORE THAN A DOZEN GREAT NEW FEATURES!
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SmartDraw 6 boasts all these great new features, and more:
ALL-NEW FEATURES
- Freeform Drawing
- Gradients - Layers
- Web Publishing
- Support for Digital Photos
- Over 20,000 new symbols
POWERFUL IMPROVED FEATURES
- Multiple Undo
- Thicker Dashed Lines
- Easier Grouping
- Format Painter (like MS Office)
- Page Margins
- Text Hyperlinks
For an illustrated guide to the new SmartDraw 6 Professional features,
just visit: http://www.smartdraw.com/products/smartdraw/version6pro.htm
Or, for your convenience, you can read about these new features below.
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ALL-NEW SMARTDRAW VERSION 6 PROFESSIONAL FEATURES
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SmartDraw 6 Professional offers these powerful new features to help
you draw faster and easier:
FREEFORM DRAWING - Your #1 requested feature! Create any arbitrary line
or shape you can imagine, then fill it with color, apply a border, or
insert text just as you would with any standard shape. You don't need
to be an artist to get great results, because SmartDraw's freeform drawing
blends the power of expensive illustration software with SmartDraw's
renowned ease-of-use.
GRADIENTS - Enrich your presentations with these sophisticated, professionally
designed, gradient color schemes. You can even create your own. Now
your drawings can really become works of art!
LAYERS - Simplify your complex drawings by using multiple layers. Display
or hide each layer independently (for example, to separate walls from
lighting or plumbing in a floor plan). This is the way graphics professionals
achieve their amazing results!
WEB PUBLISHING - With SmartDraw 6 you can publish your drawings directly
to your own free personal web space at SmartDraw.com with a single mouse-click!
Create your own web site without knowing anything about HTML or paying
for hosting fees. Instantly share documents with colleagues and friends.
Any hyperlinks in your drawings become working hyperlinks on the web--and
interlinked pages become interlinked web sites! SmartDraw 6 handles
it all automatically for you--and it's free.
SUPPORT FOR DIGITAL PHOTOS - SmartDraw 6 supports your digital photos
(and other compressed bitmap images), making it easy to create personalized
documents such as family holiday cards, company org charts, scenic photo
calendars, and countless other beautiful presentations, documents, and
web graphics. SmartDraw also works hand-in-hand with the new SmartDraw
Photo companion program to help you organize, edit, and publish your
digital photos.
YOUR CHOICE OF ONE ADD-ON SYMBOL COLLECTION! If you thought SmartDraw
5 was amazing, wait until you see the 20,000 all-new symbols and images
in SmartDraw 6! Every one of the existing symbol collections has been
expanded and updated. Plus, we've added two more: the Life and Leisure
clip art Collection, and the amazing Medical & Anatomy Collection. Take
your choice of any one of these collections when you upgrade: - Business
& Charting - Clip Art & Flyers - Electrical Engineering - Floor Plans
& Facilities - Life & Leisure - NEW! - Maps & Geography - Mechanical
Engineering - Medical & Anatomy - NEW! - Network Design - Science &
Math - Software Design Choose any one of the above when you upgrade
to SmartDraw 6 Professional for just $49.95. (Or get ALL ELEVEN collections
if you upgrade to SmartDraw 6 Professional Plus for just $69.95.)
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THE IMPROVEMENTS YOU'VE BEEN ASKING FOR
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In SmartDraw 6 you'll find all your most-requested improvements to existing
features:
MULTIPLE UNDO - Easily return to any stage of your work--now you can
Undo and Redo up to 100 steps back.
THICKER DASHED LINES - No more dashed lines that disappear on the printer.
Now you can draw dotted or dashed lines and borders as thick as you
want. Plus you get a whole new selection of dash patterns to choose
from.
EASIER GROUPING - SmartDraw 6 takes a whole new approach to grouping
that allows you to group, ungroup, and resize groups without distortion.
And you can now group hierarchically--putting groups inside groups!
FORMAT PAINTER - Save time by capturing the style of any object in your
drawing and applying it to others with one mouse-click. You'll transfer
the color, thickness, font and other format information instantly. You'll
be amazed at the time you save!
PAGE MARGINS - Take control of your page layout with these new, fixed-margin
settings. Or continue to let SmartDraw set them by default, as before.
Now it's your choice.
TEXT HYPERLINKS - In SmartDraw 6, your documents work just like web
pages! In addition to shapes, now you can hyperlink text to other drawings,
documents, web pages, or even programs. And when you export your drawing
as HTML, all the hyperlinks will work on the web!
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HOW TO UPGRADE
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Don't miss this special chance to get SmartDraw 6 Professional for just
$49.95! Whether you order on the web or by phone, you'll be able to
download your software immediately! (You can also choose to receive
the optional CD by mail).
UPGRADE NOW AT THIS WEB PAGE http://www.smartdraw.com/products/smartdraw/upgrade6pro.htm
OR UPGRADE BY PHONE
To place your upgrade order by phone, call 1-800-501-0314 between 8
AM and 5 PM US Pacific Time.
We hope you enjoy SmartDraw 6!
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